COLLECTION OF PERSONAL INFORMATION
In order to reduce errors in our database, authenticate our users, prevent fraud and prevent abuse of our Site and Mobile Application, as well as to provide more consistent, relevant experiences to our users, we may on occasion supplement or correct the Personal Information you submit to us and your Internet Protocol (IP) address with information in our other databases or information from third-party sources.
HOW YOUR PERSONAL INFORMATION IS USED
Rush collects and uses your information for internal purposes only or to further facilitate your participation and activities with Rush, your activities on the Site and in connection with the Mobile Application, including for the offering of products and services, billing, identification, authentication, services improvement, contact purposes and general research. Your Personal Information may be used to track customer preferences in order to provide a customized Site or Mobile Application experience and keep you informed about products, special offers, and other services of Rush and selected third party providers of products and services, unless you have opted not to receive such communications or such communications are prohibited by law. We may also provide your Personal Information to other third-party service providers with whom we contract in order to provide additional services that you may seek based on your use of the Site or the Mobile Application. In order to better understand your preferences and to better serve you, Rush may combine information you provide on the Site or through the Mobile Application with other information obtained from Rush sources, transactions and communications. This may include data from Rush stores, direct mail, digital marketing or other events. Rush may also combine that information with data that is publicly available and data that Rush may receive from other reputable sources. In addition to the uses described above, Rush may use the information it collects to: (a) send you administrative messages and information about Rush which it believes you may be interested; (b) communicate with you about Rush’s products and events, or for other promotional purposes, (c) improve its business; or (d) administer contests, promotions, surveys or other features.
CONTRIBUTIONS TO THE SITE
YOUR CHOICES WITH RESPECT TO PERSONAL INFORMATION
DISCLOSURE OF PERSONAL INFORMATION IN LEGAL PROCEEDINGS
There are other instances in which Rush may divulge your Personal Information without your consent. In instances where Rush is requested by law enforcement officials or judicial authorities to provide Personal Information on individual users as required by law, regulation, or litigation such personal information may be provided without your consent or legal process. Rush will also provide your personal information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in case of a breach of an agreement or contravention of law, or in litigation involving Rush, or otherwise required by law. We may also disclose Personal Information to assist in debt collection where you owe a debt to us.
In order to improve our Services, the Site and Mobile Application and provide more convenient, relevant experiences to our customers, we and our agents may use “cookies,” “web beacons,” and similar devices to track your activities. A cookie is a small amount of data that is transferred to your browser by a web server and can only be read by the server that gave it to you. It functions as your identification card and enables Rush to record your passwords and preferences. It cannot be executed as code or deliver viruses. A web beacon is a small transparent .gif image that is embedded in an HTML page or email used to track when the page or email has been viewed.
Most browsers are initially set to accept cookies, and most services that include similar devices are typically initially activated to collect data. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it. (For some web pages that require an authorization, cookies are not optional. Users choosing not to accept cookies or similar devices will probably not be able to access those pages or the related Services.) Information about non-cookie tracking devices and their features, including disabling options, are contained in the information materials provided with such Services or on Site pages relating to such Services.
We may ask you to provide information of others such as when reporting suspected piracy. In this instance, we will ask for the person’s or company’s name and contact information so that we may investigate. Personal Information supplied in these instances will only be used for the purpose being submitted.
Rush also hires other companies to place our banner ads on other websites. Such companies perform tracking and reporting activities on ads served and user reaction (“Third-party Advertisement Servers”). They do not collect any information other than IP addresses and behaviors associated with those IP addresses on our behalf, and we do not give any Personal Information to them. Third-party Advertisement Servers are subject to their own privacy policies. Rush may also allow other companies to display advertisements on certain portions of the Mobile Application, on certain pages of the Site or within the Services. If you click on these advertisements these companies may place a persistent cookie on your computer which may allow them to display further advertisements to you. It is our policy to require these companies to provide accessible methods for you to disable these cookies. Should you have any complaints about the practices of any of these companies you should contact Rush.
UPDATING YOUR PERSONAL INFORMATION AND PRIVACY PREFERENCES
You have the right to access, correct and delete inaccuracies in your Personal Information and privacy preferences at any time. You may also access and correct your Personal Information and privacy preferences by writing Rush at:
Attn: Customer Service
3201 S 144th Street
Omaha, NE 68144
In your correspondence, please indicate with as much detail as possible the location on this Site or otherwise where you provided your Personal Information, if applicable. You may expect a response within thirty (30) days.
Attn: Customer Service
3201 S 144th Street
Omaha, NE 68144
Also, please note that Rush is not responsible for the content or privacy practices of non-Rush websites to which this Site, the Mobile Application or any other Rush website or application may link. You should review the privacy policies of such sites/applications before using the sites/applications.